In our series “Know your Donor”, we’ve covered Multilateral Grantmaking Organisations, Foreign Governments and Foundations. Today we are going to talk about corporations.

In the context of NPO (non-profit organisation), giving a “corporate” refers to a for-profit company that donates resources, such as money, goods, or services, to support the mission and activities of a non-profit organisation. This practice, often referred to as corporate giving or corporate philanthropy, is a way for companies to contribute to social causes and build their reputation.

Here is a more detailed explanation:

Definition of a corporation
A corporation is a legally recognised entity that operates for commercial purposes, aiming to generate profits for its shareholders.

What is Corporate Giving?
– When a company makes donations to an NPO, it’s engaging in corporate giving. This can take various forms, including:
– Financial donations: Giving money to an NPO for its general operations or specific programs.
– In-kind donations: Providing goods or services that the NPO can use, such as office supplies, equipment, or volunteer hours.
– Matching gifts: Companies may match donations made by their employees to an NPO, effectively doubling the impact.

What is the motivation behind Corporate Giving?
– Companies engage in corporate giving for a variety of reasons, including:
– Social responsibility: Aligning their business with social causes and contributing to the well-being of society.
– Reputation building: Enhancing their image and positive brand association among stakeholders.
– Employee engagement: Motivating employees by supporting causes they care about.
– Tax benefits: Some corporate giving initiatives may offer tax deductions.

For example, a company might donate a percentage of its profits to an environmental organisation, provide technology to a school, or offer free legal advice through a volunteer program.

How can I get a Corporate to support my NPO?

Remember, Companies, like people, are all different. Getting corporate support for your NPO takes a smart, strategic approach. Look for corporates that align with your mission. For example, if you support education, target companies in tech, HR or publishing. If you work in a community, find a company with a local footprint.

The best source of information about Company/Corporate Giving is their websites – look for their CSI (Corporate Social Investment) focus areas.

Please contact us if you would like some assistance in strategising how to raise funds from Corporates. Our team of NPO specialists have vast Corporate experience and would love to help you find the right funding partner.